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alora diary

One Woman Many Faces - Dress for Success Calgary

October 19, 2014

About Dress For Success Calgary Dress for Success Calgary provides women with clothing, career development, and a network of support. They give women the confidence and practical skills to succeed in Calgary’s workforce. Dress for Success clothes women in hope, head to toe. Last night they mentioned that they had a 73% participation rate (follow-up, mentorship etc) after women initially joined the program. (Please feel free to comment below if I got this wrong). The great thing about this program is that they help ALL women for FREE. They help women who are looking to start fresh or who are just starting. They help Canadian women and immigrant women, educated women and less educated women. Alora was... Continue Reading →

Fall.Winter 2014 Lookbook

October 17, 2014

Our Fall Lookbook is complete! The focus of this photoshoot and lookbook was the mother daughter bond.  Alora Boutique is built on the mother-daughter relationship. Emilyn and Jameela design and create their products together and they believe that is what makes the business work so well. Emilyn and Jameela also believe that a good mother-daughter relationship determines a young woman's relationship skills and self-esteem.  That is why we followed three mother daughter couples around the city to see how they interacted -- in style! We see them shopping together, taking a stroll to and from the farmer's market, having afternoon brunch and finally meeting up for a lovely, elegant Christmas party. When women have great... Continue Reading →


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